Marketing and sales
Sales and marketing are an essential part of business because you need customers. Marketing supports sales.
In a very general way, you can say that every entrepreneur is a salesperson. This is emphasized for a starting entrepreneur: you have to make the company and what it offers known. This is achieved through marketing and sales work. Marketing helps potential customers find your company. Sales is about getting them to buy.
Marketing and sales can be learned just like anything else – so don't worry if they're not your strongest skills. We've put together a comprehensive information package on the subject:
Develop your sales and marketing skills in Entrepreneur Training
Why is marketing worthwhile?
How do you get started in marketing? What is a suitable marketing budget? And how do you create a marketing strategy?
Why does a company need a brand?
A brand makes your company recognizable. By building a brand, you can influence the image of your company.
What marketing materials does my company need?
Your company can do marketing and advertising in numerous different marketing channels and with various marketing materials.
Marketing checklist
New entrepreneur! Use this 13-point marketing checklist to help you acquire customers.
How to price a product or service
Pricing may seem difficult at first. Basic pricing models can help you set and justify your price.
Indicating the price
Providing price information is part of marketing and is usually an essential part of the terms and conditions of a contract. When selling to consumers, the price must be communicated in a different way than in a store to another trader.
Discount calculator
Advertising rules
Marketing and advertising are governed by legislation and various guidelines. These include, for example, the presentation of prices, copyright and the promotion of certain products.
Take control of digital marketing
Digital marketing is the part of marketing that focuses on digital channels. Do you know how you could leverage social media or email marketing, for example?
Construction of websites
Websites are your company's most important business card, so it's a good idea to set them up right from the start. A skilled person can create the pages themselves, but otherwise it's a good idea to find a good partner who can help with both the website and the online store.
Tips for sales work
You can do sales work over the phone, by meeting with customers, in your own office, or even online. We've collected tips to help you get started and develop as a salesperson.
Seller's obligations
When do you need to provide a receipt for a purchase? What to do if you feel that your competitor is acting against good business practices? How do you ensure that the products you sell are safe?
Complaints
Every now and then a customer complains about a faulty product or service. What are the most important obligations and rights for an entrepreneur when this happens?
Service fees
The Payment Services Act allows you to charge your customers for the costs incurred by your company for using a card or other payment instrument, or to provide a discount for using a specific payment instrument.
Billing
Your company's invoicing needs to be in place before you even start operating. We've put together what a new entrepreneur needs to know about invoicing.
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